We want you to feel confident about the information you share with us, so we’ve mapped out the entire lifecycle of your data at Lilybelless. This isn’t a legal checklist—it’s a straightforward explanation of what happens from the moment you land on our site, through your purchase, and beyond.

What Happens When You Browse

Even before you add anything to your cart, a small amount of technical data is exchanged automatically. As you navigate our pages, our systems receive your computer’s IP address, along with details about the browser and operating system you’re using. This background handshake helps us ensure the site displays correctly and functions smoothly for everyone.

When You Make a Purchase

Deciding to buy something naturally means you’ll share a few more specifics. To finalize your order, we need your name, address, and email address. We treat this information with care, using it solely for the purpose you’ve given it to us: to complete the transaction, verify your payment method, place the order, arrange delivery, or manage a return. By providing these details for these exact actions, you’re consenting to our use of them for that specific purpose only. We don’t stretch that permission to cover anything else.

How We Protect Your Payment

When you enter your payment details, multiple layers of security kick in. If you use a direct payment gateway, your credit card data is stored by Shopify and encrypted according to the Payment Card Industry Data Security Standard (PCI-DSS). All direct payment gateways we work with adhere to the requirements established by the PCI Security Standards Council, which is backed by brands like Visa, Mastercard, American Express, and Discover. Your card information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. We also follow industry best practices to safeguard all personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Of course, no method of online transmission or electronic storage is 100% secure, but we are committed to meeting all PCI-DSS requirements and additional generally accepted industry standards.

Marketing and Your Consent

We’ll only reach out with marketing messages if you’ve explicitly said yes. If we ever need your information for a secondary purpose like that, we’ll ask for your clear consent first, or provide a straightforward way to decline. And if you’ve opted in but later change your mind, you can withdraw your consent for us to contact you, or for the continued collection, use, or disclosure of your information, at any time. Just send a note to support@lilybelless.com.

Working with Outside Services

To keep our store running, we rely on a few third-party services. These providers are only allowed to collect, use, and disclose your information as necessary to perform their specific functions. Payment gateways and transaction processors, for instance, have their own privacy policies, and we recommend reviewing them to understand how your data is handled on their end. It’s also worth noting that these providers may be located in different jurisdictions. If you proceed with a transaction, your information may become subject to the laws of that location—for example, if a payment gateway is based in the United States, your personal information could be subject to disclosure under U.S. legislation, including the Patriot Act. Our store also uses Google Analytics to learn about site visitors and page views. Finally, once you leave our website or are redirected to a third-party site or application, this Privacy Policy and our Terms of Service no longer apply.

The Lifespan of Your Data

We don’t hold onto information longer than necessary. For purchase transactions, the data is stored only long enough to complete the process, and then it’s deleted. Your financial details aren’t kept indefinitely.

Your Control and Choices

You’re always in the driver’s seat. You can withdraw your consent at any time by contacting us at support@lilybelless.com. There are limited circumstances where we may need to disclose your personal information—specifically, if required by law or if you violate our Terms of Service.

Age and Supervision

By using this site, you confirm that you are at least the age of majority in your state or province of residence. If you meet that requirement, you may also consent to allow any minor dependents to use this site under your supervision.

Looking Ahead

This policy may be updated from time to time. Any changes or clarifications take effect immediately upon posting, and if we make material changes, we’ll notify you on this page. If Lilybelless is ever acquired or merged, your information may be transferred to the new owners so that we can continue selling products to you without interruption.